WELLBEING SCIENCE SERVICES

A Humin Case Study in Hospitality

A short stay at Miraval Resorts delivers more than relaxation—it drives measurable, lasting transformation. New research led by Humin proves that immersive wellbeing experiences significantly reduce stress, build durable psychological skills, and spark human connection that continues well beyond the retreat.

“This study demonstrates that Miraval can measurably enhance human wellbeing, validating what our guests have felt for decades. It marks a turning point where hospitality becomes more than rest or recreation; it becomes a global catalyst for thriving, connection, and rediscovering one’s sense of purpose.”

Mark Stebbings, General Manager at Miraval Resorts & Spas Arizona

“We’re inspired by the collaboration between our Miraval colleagues and Humin’s researchers, a global leader in wellbeing science, whose work validates what we have seen for decades: that immersive, mindfulness-based experiences yield quantifiable, enduring benefits.”

Simon Marxer, VP Spa & Wellbeing at Hyatt Hotels + Miraval Resorts & Spas

Case Study: Measuring the Wellbeing Impact of Miraval Retreats

OPPORTUNITY

A New ROI in Wellbeing

Burnout is costing businesses and individuals billions, yet most wellness programs fail to produce lasting change. Miraval’s immersive model demonstrates that transformational wellbeing can be both rapid and enduring, offering organizations and individuals a new, measurable return on investment.

10% stress reduction after a 3-night stay, sustained for 60 days.
30% additional stress reduction per extra night, revealing compounding returns.
Significant gains in mindfulness, connection, purpose, and self-efficacy that persist long after departure.
PROCESS

Science Meets Hospitality

A rigorous research process captured the emotional, psychological, and social dimensions of the Miraval experience, revealing where and how transformation happens.

Longitudinal design with baseline, 2-week, and 60-day follow-ups.
266 guests enrolled; 176 completed all follow-ups.
Measures included ACIP wellbeing, stress, mindfulness, self-efficacy, job satisfaction, and community metrics.
DISCOVERIES

What Truly Transforms People

The research uncovered the specific human skills and environmental conditions that drive the deepest change, and why Miraval guests continue to grow long after they leave.

Community and belonging predicted the strongest wellbeing gains.
Equine and meditation experiences created broadest transformational impact.
New activities sparked greater reductions in stress and helplessness.
APPLICATION

From Retreat to Real Life

Miraval didn’t just make guests feel better onsite. It equipped them with skills and insights they continued applying weeks later.

Improved self-efficacy. “I need to slow down and breathe, set up boundaries to manage stress,” wrote one participant.
Increased intentionality and awareness in daily choices. Guests described being “more attentive, focused, and present in daily life.”
Strengthened clarity of values and purpose post-stay. Guests left with “stronger clarity around their values and sense of meaning in life.”
IMPACT

Lasting Change That Scales

The Miraval model proves that immersive wellbeing can create durable, measurable improvements, offering a replicable blueprint for corporations, communities, and the broader hospitality sector.

Stress and wellbeing improvements sustained 60 days post-stay.
95% of guests reported strong community; 70% formed new friendships.
Demonstrated measurable ROI for individuals, corporations, and hospitality leaders.

“Our findings with Miraval guests show that wellbeing is not abstract, and that it can be rigorously measured, intentionally cultivated, and scaled. The durability of these outcomes demonstrates that environments designed through applied science can meaningfully elevate human flourishing and redefine what excellence in hospitality looks like.”

Dr. Raquel Tatar, Chief Science Officer at Humin

“Our work with Miraval demonstrates that when organizations invest in measuring the wellbeing impact of their offerings, they not only improve customer experiences, they strengthen market differentiation and performance. Our Wellbeing Science Services help unlock reduced stress, greater self-efficacy, and lasting skills that benefit customers, teams, and organizations.”

Andrew Burroughs, Chief Experience Officer at Humin

“This study shows how scientific measurement can reveal what truly drives wellbeing and how those insights can be applied far beyond a single industry. Our Wellbeing Science Services collaboration with Miraval is a powerful example of how Humin helps organizations quantify and amplify the real-world impact of their products and services.”

Christina Glavas, CEO at Humin
A group of people collaborating around a table while discussing materials in a workshop setting.

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